LEAD Atlanta Assists HMHBGA With Online Perinatal Education Resource Launch
Author: HMHBGA Staff
On March 3, 2020, a cohort from LEAD Atlanta, Atlanta’s premier young professional leadership development program, presented its plan to help launch Pickles & Ice Cream Georgia™(P&I) for Healthy Mothers, Healthy Babies Coalition of Georgia (HMHBGA). Pickles & Ice Cream Georgia™ is HMHBGA’s new Perinatal Education Program that includes in-person sessions and a dynamic online platform aimed at educating and empowering women and their families in the perinatal period. The young professionals from LEAD have been working with our Director of Programs and Executive Director to put together a sustainability and marketing plan for P&I, including ideas for the website launch, marketing pathways for future growth, and potential corporate partnerships.